Abbott's Frozen Custard
Abbott's Frozen Custard®
Business Model Overview
Abbott’s Frozen Custard is a retail franchise operating stand-alone frozen custard stands that sell frozen custard, soft drinks, and other desserts and food-related products. Franchised Stands operate under Abbott’s proprietary System and Operations Manual, and the franchisor also permits satellite kiosks (temporary or seasonal) that have little or no seating and are intended for carry-out service or delivery. Units are typically stand-alone retail stands used primarily by the motoring public for dessert or refreshment stops, and sales are described as seasonally sensitive to local weather (with enclosed mall locations noted as less affected).
Pros & Cons Analysis
Pros
Cons
Legal Risk Score
The franchise reported no legal proceedings.
Territory Protection Score
The franchisee receives no meaningful territorial protection, which is a major risk for an arrangement without defined territory. Although the franchisor does not reserve rights to shrink the territory for underperformance and will not sell online in the territory, the franchisee lacks a right of first refusal, resulting in a very weak protection score.
Training & Support Score
With a training_and_support_score of 0 the program is minimal and limited: no on-site training is provided (a major weakness) and total training hours are a limited number (0 hours). Few or no people are included in the initial fee and the franchisor does not cover living expenses, leaving on-site and hands-on support weak.
Executive Summary
This opportunity is capital‑intensive: a non‑refundable $37,000 initial franchise fee plus substantial build‑out and equipment costs (operational equipment ~$169k–$174k; real estate & improvements ~$102k–$327k) imply a likely total initial investment in the roughly $370k–$675k range. Performance data (Item 19) show average gross sales of $308,593 (median $325,643) across nine franchised stands in 2021 but with wide dispersion ($160k–$528k) and unaudited figures, and no net‑income data provided — a noteworthy variability and a transparency limitation. High‑risk indicators include zero territorial protection, minimal initial training/support (0 hours, no on‑site training) paired with mandatory ongoing training costs ($2,000 paid by franchisees), and required personal guarantees/non‑competes for spouses and partners. Legal exposure appears low (no disclosed proceedings), but corporate cost benchmarks (COGS ~31%, payroll ~28%, operating ~9%) imply relatively tight margins, making this an operator‑dependent, high‑capital investment with significant operational and territorial risks.
Performance Analysis
The charts show pronounced periods of unit-count volatility for Abbott's Frozen Custard, reflecting an uneven growth trajectory rather than steady expansion. This instability suggests sensitivity to market or operational factors (seasonality, closures, or local competition) and signals execution risk for new owners. Prospective franchisees should probe unit-level economics, churn drivers, and franchisor support to understand whether volatility is cyclical or indicative of deeper structural issues.
Periods of high unit count volatility indicating potential instability
Financial Performance Analysis (Item 19)
Investment Requirements
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