Abbott's Frozen Custard
Abbott's Frozen Custard®
Business Model Overview
Abbott’s Frozen Custard is a retail frozen custard franchise offering frozen custard, soft drinks and other desserts and food-related products under its proprietary recipes, marks and operating system. Franchisees operate stand-alone Abbott’s Stands (and may operate satellite kiosks) serving customers via walk-up/carry-out, with optional indoor seating and franchisor-encouraged drive-through service; satellite kiosks are intended for carry-out or delivery. Typical locations are stand-alone retail frozen custard stands used primarily by the motoring public, with the system permitting various configurations and occasional placement in enclosed malls or as temporary satellite kiosks.
Pros & Cons Analysis
Pros
Cons
Legal Risk Score
The franchise reported no legal proceedings.
Territory Protection Score
Franchisee receives a protected but not exclusive territory; however, the franchisor can reduce the territory for non‑performance and may sell online into the area, while the franchisee lacks a right of first refusal on nearby opportunities. These limits explain the low score, resulting in a weak level of protection.
Training & Support Score
With a score of 46.5, Abbott's Frozen Custard offers a standard, adequate training program that emphasizes on-site support but delivers a limited number of total training hours (63). On-site assistance covers up to three people under the initial fee, but on-site support carries additional franchisor charges, a notable downside.
Executive Summary
Abbott’s Frozen Custard is a small, 25‑unit retail-stand system with a $37,000 non‑refundable initial franchise fee but materially expensive startup requirements — operational equipment ($212k–$252k), real estate/improvements ($110k–$365k) and additional build‑out, design, inventory and 3‑month reserves (design $14k–$22k; inventory $14k–$23k; extra funds $25k–$50k). Reported Item 19 results show an average 2022 gross of $326,680 (median $284,198) across nine franchised stands, yet only 44% reached the mean and variability is high; corporate drive‑through sites materially outperformed franchised stands (~$611k–$721k), so site type and location appear to be primary revenue drivers. Key risk factors include weak territory protections (franchisor can sell online into or reduce territories), mandatory ongoing training and charged on‑site support (e.g., $2,000), and required personal guarantees from spouse/partners; the disclosure lists no litigation, but the combination of performance dispersion and limited territorial safeguards is a noteworthy risk indicator.
Performance Analysis
The charts show periods of high unit-count volatility for Abbott's Frozen Custard, with sharp rises and declines rather than steady growth, signaling potential instability in expansion and franchise retention. Prospective franchisees should understand the brand's trajectory has been uneven and should probe unit-level performance, causes of churn (market demand, operational support, or territorial issues), and the franchisor’s plan to stabilize growth before committing.
Periods of high unit count volatility indicating potential instability
Financial Performance Analysis (Item 19)
Investment Requirements
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